We think a lot about what goes into KIDLY Label. All our products must look good, feel good and last - kind of goes without saying! - but we're also committed to 'Going Green'. Meaning: where we can use organic or sustainable materials, we do. We've already got Organic Ribbed Tees and Leggings, Onesies, Sleepsuits and Pyjamas and very soon all our cottons will be 100% organic. Also, all our clothing is Oeko-Tex certified - so no harmful chemicals are used in the production or dyeing process.

KIDLY Label boots in box

KIDLY Label Ankle Rain Boots are made with natural rubber.

We're also really keen on using natural and recycled fabrics. KIDLY Label Rain Boots are 100% natural rubber and our Eco Swimwear is woven from 100% recycled yarn. Currently, if we can't make something from sustainable or recycled materials, by making sure it's tip-top quality we ensure it's longer-lasting and you can (we hope) hand it down.

Here's a bit more detail on the materials, methods and certifications you'll see in our product descriptions, with links for extra info.


2 x 2 rib (KIDLY Label Organic Ribbed Legging and Long Sleeved Tee) - like a regular 1 x 1 rib stitch (for those of you who've ever knitted) but made by alternating 2 knit and 2 purl stitches. Rib stitches adds elasticity to fabrics, which is why you'll often see them used for cuffs. We use 2 x 2 rib for our closer-fitting clothes, like our Organic Ribbed Tees and Leggings, because it gives them lots of stretch, while still being 100% organic cotton.

KIDLY Label Organic Ribbed Legging and Long Sleeved Tee

KIDLY Label Organic Ribbed Legging and Organic Ribbed Long Tee

Brushback fleece (KIDLY Label Zip Through Hoodie & Pocket Sweatshirt) - a premium fleece with a fluffy reverse that makes it perfect for winter weight clothes or outerwear.

Carvico Vita (KIDLY Label Eco Swimwear) - a premium recycled fabric that's made in Italy from reclaimed fabric scraps, ocean plastic and disused fishing nets. It's very soft and stretchy, with brilliant fade and stain-resistance and UVP50+ protection.

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Carvico Vita - the recycled fabric in all KIDLY Label Eco Swimwear

ECONYL - a regenerated nylon, made from fabric scraps and ocean plastic, that’s used to make Carvico Vita, the fabric we use in KIDLY Label Eco Swimwear.

Food grade silicone (KIDLY Label Silicone Bib) - silicone comes from an abundant natural resource, it’s non-toxic and odourless, contains no BPA, latex, lead, or phthalates, can be 100% recycled and is considered non-hazardous waste. It can also be heated to high temperatures and is dishwasher safe. Food grade silicone doesn't contain any chemical fillers or byproducts, making it safe for use in contact with food.


KIDLY Label Silicone Bibs are plastic- and BPA-free

Loopback fleece (KIDLY Label Organic Easy Sweatshirt & Jogger, Organic Sweatshirt Dress) - aka French Terry, is a knit fabric that's similar to jersey, with loops on one side. It’s midweight, so it's lighter than cold-weather sweatpants but heavier than a tee. We love it because it’s cosy, absorbent and keeps you cool.

Organic cotton (KIDLY Label Organic Onesies, Sleepsuits & Pyjamas) - there are 3 main reasons why organic cotton is considered better for health and the environment. 1) Healthier soil - natural methods like composting create healthy soil, that acts like a sponge, soaking up water during floods and holding it for longer during droughts. 2) Pesticides - no polluting pesticides are used, so it's kind to skin, especially more sensitive skins. 3) Water use - most organic cotton is grown in wetter areas, meaning rain irrigates it, rather than water being drawn from the ground, which can put pressure on the supply in local communities.

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The natural rubber in all KIDLY Label Rain Boots soaks up sweat, so they're comfier for longer.

Natural rubber (KIDLY Label Rain Boots) - comes from the latex of the rubber tree. Rubber boots are breathable, so feet sweat much less than in PVC boots, so they’re comfier for prolonged wear. Plus they're supple and flexible, even at low temperatures down to -15°C, are scuff resistant and are good shock absorbers.

Slub Cotton (KIDLY Label Perfect Tee, Organic Easy Sweatshirt & Jogger, Organic Sweatshirt Dress) - Slub thread has sections that are thicker and thinner, so when it's woven the resulting material has a variegated look that adds depth and texture and a lovely vintage-looking feel.

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BPA-free - Bisphenol-A (BPA) is an estrogen-imitating chemical used to produce reusable plastic products. These types of chemicals have reportedly had health effects on humans, specifically in foetuses and babies. BPA-free gives you the assurance that these products are food safe.

GOTS certified - Global Organic Textile Standards is a textile production certification that limits the use of toxic bleaches, dyes and other chemical inputs during the production process of textiles. It’s internationally recognised as the toughest organic textile standard because it goes far beyond verifying the organic farming process, to include every step of manufacturing.

Garment dyeing - the process of dyeing garments after they've been sewn together. This gives a lovely relaxed 'lived-in' look to the garment and subtle depth and variation to the colour.

rganic Easy Sweatshirts and Brilliant bibs

KIDLY Label Organic Easy Sweatshirts and Brilliant Bibs are garment dyed

Oeko-Tex certified dyes - to attain Oeko-Tex Standard 100 certification, fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health.

Nickel-free - Nickel allergy is a common cause of allergic contact dermatitis, an itchy rash that appears where skin touches a usually harmless substance. Nickel can be found in many everyday items, such as coins, zippers, mobile phones and glasses frames.

Phthalate-free - Phthalates are a family of man-made chemical compounds used in plastics, solvents, and personal care products. When absorbed into the body phthalates can either mimic or block female hormones, or in males, suppress the hormones involved in male sexual development. Phthalates can also cross the placenta. Children under the age of three are more at risk from phthalates because of their developing, smaller body size and the fact they use their mouths to explore so much.

UPF, UVA and UVB - the Ultraviolet Protection Factor (UPF) rating indicates how much UV radiation (both UVB and UVA) a fabric allows to reach your skin. For example, a UPF 50 fabric blocks 98 percent of the sun's rays and allows two percent (1/50th) to penetrate, thus reducing your exposure risk significantly.

KL swimwear

KIDLY Label Eco Swimwear gives UPF 50+ protection, so it blocks 98% of the sun's harmful rays.


If you still have a question about one of our KIDLY Label products, you can jump onto Live Chat and we'd love to help. Just hit that purple button bottom right.