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toys
toys
Make playtime magical for babies & toddlers with our collection of toys & books
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clothes & shoes
clothes & shoes
Explore our latest arrivals, from daywear and footwear to comfy PJs
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gifts
gifts
Treat your little one to something special with our collection of gifts.
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baby & kids
- sleep
- sleepsuits
- pyjamas
- kids pyjamas (up to 8Y)
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- muslins & swaddles
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baby & kids
Treat your little one to something special with our super soft collections.
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new
Explore our latest arrivals in brand-new prints
each piece is crafted to introduce a world of softness to your little one’s wardrobe.
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nursery & bath
- bathtime & changing
- bath towels & toys
- novelty towels
- changing mats, bags & accessories
- swaddles & muslins
trusted brands
say hello to our trusted partner brands, find out more.
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family & mama
shop for the whole family
Our family collections are made for every moment.
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bestsellers
bestsellers
Discover all the pieces families love in our collection of bestsellers.
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gifts
- newborn baby gifts
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- Jellycat toys
- personalised baby gifts
- toys & books
- up to 40% off gift sets
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gifts
Treat your little one to something special with our collection of gifts.
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characters
shop characters
Your little ones can experience the softness of MORI with their favourite story characters.
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KIDLY by MORI
KIDLY by MORI
Discover brand new KIDLY by MORI favourites and new partner brands.
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