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KIDLY Label Dress



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First impressions

by Zoe feat. Martha (2y 6m)

"The colour really suits Martha, even though it isn’t something I’d usually dress her in, it looks great. I love how soft it is and the washed colour really suits her."


Fit test

by Zoe feat. Martha (2y 6m)

"Martha is wearing the 2-3 year size and it has plenty of room for her. It’s easy for Martha to put on independently which is a big plus."


The Verdict

by Zoe feat. Martha (2y 6m)

"It looks heavy but it’s actually really light, perfect for cooler summer days. Martha got the dress quite messy but everything washed out so easily, it looks like new."

The KIDLY view

"Our Dress is a great transitional piece. Wear it as a dress, and as they grow, a tunic."

Helene, Buyer

Gathered skirt

Drop waist

Raglan sleeve

Info & Care

100% Cotton

Wash inside out

Tumble dry on a low heat

Don’t bleach

Don’t dry clean

Use a warm iron

Machine wash at 40 degrees


This dress is garment dyed. This manual dyeing process gives a unique washed look, but does mean the colour can transfer onto other garments or upholstery if it gets wet.

The full story

In a relaxed fit, our dress is easy to wear. It's cut from lightweight, loopback cotton that's finished in a garment dye (meaning it’s sewn before the colour is added to create a lived-in look). The raglan sleeve, sweatshirt top keeps it comfy and the gathered, drop-waist skirt lets them move freely. Layer with leggings for warmth, or wear on its own on warmer days.

What's in the box?

  • 1 x KIDLY Label Dress

The stats

KIDLY product code 630101

Size & fit

General info on KIDLY Label size & fit

KIDLY Label fits true to size. We've worked with 'real' little testers to ensure a comfy fit.

Specific size & fit info on this product

Our Dress is in a relaxed fit with plenty of growing room. So we recommend you don't size up. In fact, if your child is on the smaller side, size down.

Because our Dress is garment dyed, there will be no shrinkage after washing.

About KIDLY Label

Introducing KIDLY Label. Stylish superbasics for babies, toddlers and preschoolers. Made for everyday, made to move and made to last. Shop KIDLY Label



£3 (FREE OVER £25)

3-5 working days


Order by 6:30pm Mon to Fri or by 3pm on Sunday


Delivered Next Working Day*


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Note: prices are UK mainland only, restrictions and exclusions apply to certain destinations.

* Working Days are Monday-Friday (excluding Bank Holidays).

Free Returns

  • Return within 365 days
  • Drop at a Post Office, Hermes ParcelShop or arrange a home collection