Welcome to KIDLY Things for kids you'll love too

KIDLY Label

Stylish superbasics for 0-4s. Made for every day, made to move, made to last.

Super basics

We believe basics can be more than just basic. They should also be timeless, versatile, great quality, with every little detail thought through. So, we made our own. We call them our superbasics.

Young boy wears a blue sweater and grey joggers

Made for every day

We’ve made life easy for you. A collection of eight pieces that effortlessly fit into any wardrobe, pairing perfectly together or complementing the clothes they already have.

Girl relaxes in the brown dress and rubber legging. Boy pulls sweater over his head to reveal a printed grey tshirt and grey joggers.

Made for every move

They’ll be comfy no matter how hard they play. Each piece is carefully cut from thoughtful fabrics and no detail has been left to chance; be it a well placed popper or a considered cuff.

Toddler stretches their legs in the blue joggers. Toddler finds it easy to carry the big yellow ball while wearing the brown sweater with turquoise leggings.

Made to last

Our designs, colours and fabrics are all built to last and we offer a hand-me-down guarantee. If they aren’t fit for #2, we’ll send you a new one.

Close up photograph of the sweaters shows their dye wash. Close up photograph of the clothers highlights the rib of the legging and other design details.
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