There's only one first Christmas, so you want to make it count, but with babies really having no idea what's going on, it can be hard to pick a gift that's spot on. But don't stress, we're here to help you choose something that they'll love more than the wrapping paper. From gifts that will grow-with-them to special keepsakes they'll one day have stored in a memory box, here's our guide to nailing those under-1's first Christmas present.


Everyone has a cuddly toy or blanket that they’ve had since they were tiny. So make your gift the one they treasure forever. Jellycat has a range of softer-than-soft toys that they won't be able to resist. Pick one and watch their collection grow every year. On the organic front, the Fabelab buddy soft toy is a cute modern pick, with a bear or fox design. If you are edging towards a blanket, Etta Loves know how to make baby-perfect ones. Designed to look great but to develop their senses too, the knitted zebra design is ideal for snuggling and sensory stimulation.


Multi-activity toys that grow with a baby mean they'll make the most of your gift. If you want to give a gift that keeps giving, the Jabadabado Activity Wagon helps them take to their feet and develops their senses and motor skills too, with engaging activities on the front of the walker. If it's a practical gift you are looking for, the stylish Avery Row Stay and Play mats are perfect for play, but can be used as duvets on their beds once they get bigger. They are designed not to look babyish, so they'll be happy to have it close even when they think of themselves as 'big kids.'


Wooden toys have been made to last the test of time, making them a perfect keepsake. We love Grimm's toys, which are open ended and painted in water-based oils, they are safe for even the smallest ones to chew. They also look so great styled on their nursery shelves, for that insta-perfect shot. Alternatively, one of our other favourite brands Kid's Concept makes wooden toys that will no doubt become heirloom goodies. The pastel toned stacking toy is a fun way for babies to develop their fine motor skills, you'll love watching their progression every time they play.


Sensory play is so important for the newbies. Wee Gallery get it right every time with their monochrome designs for babies. From sensory balls, with different textures and shapes to activity pads, with teething rings and peek-a-boo mirrors they are a great brand for setting up sensory play at home. Similarly, OYOY have little sensory toys that are ideal for under 1's. Their textural juggling and baby balls encourage hand-balling for babies all day long.

Like this? There’s more. Check out our full selection of present ideas in our festive-ready Christmas Shop.

Still not sure what to get them? Pop us a message on live chat, we're here every day from 7am-11pm and will happily help you suss out the gift of their dreams.