At KIDLY, we care about kids and we care about our planet too, so when we discover conscious companies making first-class children's products, we do a little celebratory dance (true story.) From picking eco-friendly materials to paying fair wages to workers in poorer communities, here are five companies who are really going that extra mile.


boy in Veja trainers

VEJA is very nice and we don't just mean aesthetically. The brand, with its heart in Brazil, was set up in 2005 to be environmentally and socially responsible and it continues in that vein today. Choosing not to use advertising, VEJA instead spends more money on fair trade and organic materials. They care about every single person who has a hand in creating its shoes too, with the brand setting up its own workplace code of conduct, so every employee has a safe working environment and takes home a fair wage. From natural rubber harvested from the Amazon to recycled polyester, their comfy pumps for kids are packed with sustainable style.


girl looking at tegu puzzle

The tegu brand is all about goodness, with their ethos built on making the world β€˜better than they found it.’ tegu brings world-class employment standard to its factory workers in Central America and use only sustainably harvested wood, handpicked from Honduran cooperatives. Made for creative building, Tegu's wooden blocks are made from rubber wood, with magnets inside to inspire playful construction. Their toys develop children's learning as well, helping with fine motor skills, creative play and problem solving.

Green Toys

Green toys cars

The core of the Green Toys brand is centred around the earth, only ever manufacturing eco-friendly toys. Using recycled plastic, Green Toys are 100% US-made, from manufacturing to assembly to distribution meaning they reduce greenhouse gases, energy and save on transportation. From fun bath time submarines to push-along recycling trucks, their toys are designed for kids and built to be kind to the planet.


boy in yellow go soaky mac

GOSOAKY strive for a sustainable future. Their outerwear is made from recycled materials where possible and use no-toxic chemicals in their apparel for high-quality coats which can be passed down. By working with certified suppliers at a small factory in China, they guarantee that everyone in the production line, work in safe conditions, get good pay and work fair hours. The GOSOAKY team loves penguins too, and for every purchase made, a portion goes towards supporting penguin-based projects in the Antarctic. GOSOAKY coats are ideal for active kids, always waterproof but breathable too, so they can play whatever the weather.


TOMs espadrille

Every part of the TOMS story is invested in helping and giving to people in need. Since the beginning, their one-for-one pledge has given millions of children in need a pair of shoes for them to call their own and today through their work, the company has also has given sight, water and safer birth services to people in need. TOMS really care for people, setting up production in countries to provide jobs and have invested in social entrepreneurship as well as Giving Partners programmes to reach needy communities in more ways. Their shoes are designed with kids in mind, also comfortable and stylish and often choosing vegan-friendly materials too.

Picking products made consciously means so much; from protecting the environment, to giving workers a fair wage and supporting charity work too. If this guide has inspired you, our Conscious Companies shop has more curated goodies from brands going above and beyond.