Shopping organically isn’t just about fruit and veggies. The benefits of choosing organic apply to everything that is grown, including the cotton that many clothes, toys and soft furnishings are made from. With the amount of brands ditching the harsh chemicals from their manufacturing processes on the rise, there’s stacks of amazing choices when it comes to organic things for kids. We’ve picked out five hero brands, whose ethos is built on it...

Top picks from Fabelab, Wee Gallery, Ergopouch, Liewood and Organic Zoo


Scandinavian, slow-fashion children’s brand Fabelab design organic products for the whole family to love. From playful toys to quilted changing mats, there’s a focus on comfort and softness, designed in the fresh and modern Fabelab style. Organic production is at the heart of the brand, using only the finest, non-polluting organic materials, including certified cotton and non-toxic dyes. They are all about being kind to the environment alongside making their sophisticated kids’ goods.

Family-run business Wee Gallery may be small in size, but they are big in eco-conscious credentials. Designing cool kids’ products, they strive to make the world a better place, choosing to use only sustainably sourced materials and minimal, biodegradable packaging. Their monochromatic muslins and sensory toys are perfect for newborns but continue to be loved as they grow too. All of their soft goods are certified organic by GOTS and are only ever stuffed with recycled polyfill.


Ergopouch is a company that is all about sleep. Designing safe sleepwear for babies and toddlers, their products keep them comfortable and help to promote better snoozing. Key to their sleeping bags and swaddles is organic cotton and bamboo not only because it’s natural, renewable and biodegradable, but also because it’s proven that babies have less interrupted sleep when they sleep in natural fibres. Organic cotton is kind to delicate baby skin which is easily irritated as well, just what you want from sleepwear they spend so much time in.


Slow living brand Liewood are set on creating products that will last for generations. Based in Copenhagen, Nordic design is rooted in their collection of stylish goods, from high-quality teddies to versatile soft storage solutions. All of their textile products are made at a GOTS certified supplier in India, driven by the brand’s value for ethical manufacturing. Thoughtful, minimal details are applied to every product, making them appeal to little ones as well as their parents.


Organic Zoo’s small clothes have all gone through an eco-friendly production process. Only designed from certified and fair trade raw cotton, Organic Zoo is a company which really considers its impact on the world. Their factory workers making the apparel and the farmers who harvest the cotton for their line, are all paid a fair wage. Their non-toxic sleepsuits and playsuits are soft and kind to babies skin, so they’ll look cute and feel their best as well. Going a step further, the brand is set on reducing waste, which is why you’ll only ever receive one of their products in fuss-free, simple packaging.

Buying organic helps sustain our world for our children. If this guide has inspired you to go organic, our Certified Organic shop has more curated goodies that we are sure you’ll love.


Our IDEAS articles are based on our own experiences as parents & a need to find gorgeous, genuinely useful stuff for baby. That’s why you’ll always find our fave picks below our tips. Yes, we’re good to you ;)