Modern soft toys are so much more than just fluffy teddies. They are designed to stimulate and comfort, plus they're oh-so-stylish too. If you are buying for a newborn, a softie that can soothe is just right. For a toddler, you’ll want one that engages their senses and maybe encourages some imaginative playtime too. We’ve picked out our favourites that make the perfect besties for kids.
1. BEST 'HEIRLOOM' TOYS
Ideal from day one, Piu Piu The Octopus by Nattou is a soft toy for newbies. Created with twisted tentacles that are reminiscent of the umbilical cord, it’s grey-scale design is also ideal for brand new eyes which can’t focus on colour yet. Tiny hands will love to grasp on to the eight twisted legs that will have them daydreaming about life in the womb.
4. BEST FOR SOOTHING
Babies often find real comfort in a muslin, and Liewood makes the softest, sweetest-looking animal comforters. With the Yoko Cuddle Teddy there are tags to hold and explore too. Plus they come in a handy 2-pack so you’ll never again experience a cuddle crisis again, whether it’s bedtime, nap time or any other settling down time.
5. BEST FOR TRAVEL
Perfect for babies who can sit independently, Tumbler Puffin by Fabelab introduces cause and effect from an early age. Its weighted base means it wobbles about as it is played with, but its soft form makes it cuddle-worthy too. Compact in size, it can be moved around easily for play time anywhere.
These are some of our favourites, but we have so many other great softies too... Check out our entire soft toy collection here. If you still have a question about cuddly toys, or anything else, our Live Chat team would love to help and they're here 7am - 11pm, 7 days a week. Just hit that purple button, bottom right.