Popping plastic, cardboard, glass and cans into kerbside sacks for recycling is weaved into most household routines, but how often do we buy goods made from landfill-saved materials instead of picking new? We are thrilled to have innovative kids' brands as part of the KIDLY family, who take repurposing in their stride, turning everyday rubbish into treasures for kids. From rucksacks made of plastic bottles, to puzzles made from recycled cardboard, here are five brands who are giving waste a second chance (and keeping little ones happy at the same time!)
Hevea is best known as one of the leading brand for babies pacifiers, but that isn't all they make. With mindfulness and innovation at the heart of the business, Hevea produces other kids' products, designed from both natural and recycled rubber, including the super Swim Fins, which give water babies extra speed in the water. Recognising the huge waste of discarded dummies as well, the brand also offers a first of its kind upcycling service for their pacifiers, allowing them to make something new out of the old.
Founded in The Netherlands in 2005, Engel creates only sustainable kids' products. Being true eco-activists, every decision they make, from design to delivery, is considerate of the environment. Recognising the worth of repurposed materials, Engel works with thoughtful designers and manufacturers to bring its range to life in mostly recycled materials. Their mini backpacks for kids were once juice bottles, showing that sturdy plastics can be repurposed as a soft textile. Designed in stand-out bright colours, their bags appeal to children as well as conscious parents.