Welcome to KIDLY Things for kids you'll love too

Baby Soft Toys.

The right soft toy could turn out to be a pal for life! So, whether you’re looking for a gift for a newborn, toddler or an older child, we’ve chosen our range like we’re auditioning best friends: they’ve got to be loyal, fun, full of character and big on huggability. Browse plush toys that score full marks for furry softness, alongside dolls and animals with old-fashioned charm and heirloom-quality, vintage-looking detailing. From Jellycat you get every kind of cuddly toy going, from bunnies, bears and dinosaurs to adorably soft vegetables and baked goods. Check out our Maileg range for magical mice that sleep in matchboxes and equally unforgettable forest dwellers and safari animals. All our cuddly and soft toys have major shelf-appeal too, so when their owner is too young (or gets too big) to play with them, they can still play a treasured part of your nursery or home. Whoever you choose, these soft toys will be your baby or kid’s companions on thousands of childhood adventures.

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