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Founders Patric and Marcus, both dads, created Tonies as a way for kids to experience storytelling in a digital age, stimulating their imaginations in ways that screens can’t. By swapping Tonie figures, kids can quickly jump in between audiobooks, music or interactive audio games. The Toniebox Starter Set includes the soft, shockproof cube with a digital core, headphone jack and rechargeable battery for listening on the go and large and small rubber ears for children to control the volume, plus a Creative-Tonie figure, which lets them make personalised recordings of their own songs, stories and greetings. After that, you simple collect their favourite stories with the relevant Toniebox characters - and now at bedtime or story time your kid can cuddle up to a Tonies / Steiff Soft Cuddly Friend too.

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