New Promo: Up To 20% Off Boredom Buster Toys 🧩
Mid-Season Sale: Now Up To 60% Off 250+ Things 🍂
Enter FIRST5 for £5 off your 1st order over £50 (see terms)
Welcome to KIDLY 👋. Our story
Got questions? Live chat's open 7am-11pm every day 💬
Did you know? We offer Free 365 Day Returns 🚚
10 things by Silly Billyz
Founded in Australia by mums who knew exactly what their babies needed, this fantastic range is made with every kind of messy adventure in mind.