New Promo: Up To 20% Off Boredom Buster Toys 🧩
Mid-Season Sale: Now Up To 60% Off 250+ Things 🍂
Enter FIRST5 for £5 off your 1st order over £50 (see terms)
Welcome to KIDLY 👋. Our story
Got questions? Live chat's open 7am-11pm every day 💬
Did you know? We offer Free 365 Day Returns 🚚
1 thing by PurFlo
Designed by safe sleep experts, Purflo products are made using hypoallergenic materials, safe sleep guidelines and extensive consumer research.