Babymel was born in 2006 to founders and new parents Mel and Suzi. After becoming mothers, they wanted to grow a business without compromising time spent with their growing families. They’ve created a range of super cool interactive kids bags, backpacks and accessories, in fun & funky prints and colours, all packed full of practical features which parents will love too. Like clips on & off reins to keep kids safe when you're out and about, hook or peg loops, padded straps, a signature bright yellow lining, write-on name labels and elasticated loops to prevent bottles or sippy cups from rolling around inside.
In 2016 Babymel’s Zip and Zoe collection was launched in collaboration with New York based artist Matthew Langille. A range of kids bags and accessories in fun bright prints and a story of two littles explorers to take along for the next adventure, they’re perfect for modern kids everywhere.